Marketing Strategy

Our planning process starts with the competitive landscape, marketing trends, social trends, and consumer behaviors. We integrate (and co-initiate with research where appropriate) primary and secondary research with the goal of more in-depth understanding of consumer target motivations and characteristics. We use this comprehensive evaluation to drive financial analysis and modeling for future initiatives. Our goal is to drive sustainable and superior results within the market and industry.

Planning

    • Brand Campaigns
    • Loyalty Program Development
    • New Business Verticals

Research

    • Market Intelligence
    • Competitive Research
    • Customer Mapping

Customer Experience

    • Experience Research
    • Customer Experience Technology Selection
    • Customer Experience Management

Awareness

    • Channel Selection
    • Channel and Media Mix
    • Media Optimization

Team Development

    • Process Improvement
    • Organizational Design
    • Talent Assessment
    • Agency Management